Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic.
Initially some of the drivers stuck in rush hour seem a little frustrated, sticking their heads out their windows and looking quite aggravated. A few seconds later, an upbeat tune begins to play and that's when their imaginations begin to drift. Their fantasies are depicted in the form of giant helium balloons suspended above their cars.
"Don't just think of getting there," is the tag line that completes the clip.
Key Themes Behind This Trend
- Inflatable Advertising
- Opportunity for companies to create unique and eye-catching advertisements through the use of inflatables.
- Immersive Marketing
- Creating an experience that surpasses traditional forms of advertising through the use of make believe scenarios and virtual reality.
- Alternative Transportation
- Use of innovative transportation options like electric vehicles or ride sharing could decrease time spent in traffic, potentially decreasing frustration for drivers.
Where This Applies
- Advertising
- The advertising industry could benefit from offering unique and creative experiences for consumers rather than relying solely on traditional forms of advertising.
- Automotive
- Car manufacturers and other companies in the automotive industry could explore alternative transportation options to alleviate rush-hour traffic that causes frustration for drivers.
- Marketing
- Marketing firms could develop and promote immersive experiences to engage consumers and create lasting impressions through memorable brand experiences.
