News media giant CNN launched a website selling T-shirts of your news headlines. T-shirts with headlines such as "Pelosi says no to combined ticket", "Prank promotes sex, booze after prom" and "Deadly snake found slithering on beach" can be ordered from the online store.
The T-shirts, which come in four sizes (small, medium, large and extra-large) and three colors (black, gray and white) sell for $15 a piece.
Is this a smart move on CNN's part? I don't know, but this reminded me of that David Bowie song, "All the Young Dudes" whose chorus says, "All the young dudes carry the news..."
Key Themes Behind This Trend
- News-centric Fashion
- CNN's T-shirt website launch could trigger a trend of news-centric fashion apparel.
- Customized Apparel
- The custom headline feature can inspire the clothing industry to offer personalized apparel with personal news stories.
- Content Merchandising
- The T-Shirt webshop business model can disrupt the content merchandising industry.
Where This Applies
- Fashion Industry
- CNN's T-shirt website can capture a niche market within the fashion industry with news headline-inspired apparel.
- E-commerce Industry
- CNN's T-shirt website can impact the e-commerce industry by providing a new business model for content-driven merchandising.
- Media Industry
- The CNN T-shirt webshop business model can present a new revenue stream for media companies, triggering innovation in the media industry.
