Death of Pinball

Is it Gameover?

This is something pretty disturbing which I saw while hunting for trends. Although trendhunter.com tends to look at the future and upbeat finds, I just had to give this a mention. According to the New York Times, there is only one company left that mass produces the Pinball machine. Stern Pinball Inc. is the last survivor of its kind.

The place which used to produce around 27,000 pinball machines in a year is left with hardly 10,000 orders now.

According to Mr. Arnold a person who used to run a pinball arcade in his younger days says the cause “is not that people don't like it. It's that there's nowhere to play it.”

Mr. Stern, the last pinball machine magnate, is a wise-cracking, fast-talking 62-year-old with a shock of white hair, matching white frame glasses and a deep tan who eats jelly beans at his desk and recently hurt a rib snowboarding in Colorado.

According to him most of the orders he gets ends up going to private collectors and houses, they no longer go to arcades and soda shops like in the past. Arrival of videogames is one of the main reason why pinballs have lost their sheen. It is pretty sarcaastic that there are many video games in the market which emulate the pinball machines.

The pinball has always been a very nostalgic item of world history especially in the west. But doesnt this part of history deserve a revival for the fun it has to offer. A sad trend indeed.

Decline of Pinball Machines
The decrease in demand for pinball machines due to the rise of video games presents an opportunity for disruptive innovation in the gaming industry.
Shift to Private Collectors
The shift in pinball machine orders going to private collectors instead of arcades and soda shops suggests an opportunity for disruptive innovation in the collectibles industry.
Nostalgia and Revival
The nostalgia associated with pinball machines presents an opportunity for disruptive innovation in the entertainment industry to create a modernized version of the classic game.

Where This Applies

Gaming
The decline of pinball machines highlights the need for disruptive innovation in the gaming industry to create new and unique gaming experiences.
Collectibles
The shift in pinball machine orders to private collectors suggests an opportunity for disruptive innovation in the collectibles industry to cater to this niche market.
Entertainment
The nostalgia and potential revival of pinball machines present an opportunity for disruptive innovation in the entertainment industry to bring back this classic form of amusement.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 19%
Freshness 8%

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