Ultimo Lingerie of England has hired Melanie “Scary Spice†Brown as the face and body of their new lingerie line. The first promotional photos have just been released and can be viewed in the gallery.
The pictures shot in a Los Angeles mansion show Melanie in a daring photo shoot above the LA skyline in an array of sexy two-piece items which include white lace French knickers in stiletto.
Ultimo is the leading lingerie brand in the UK.
Melanie is a singer/stage performer and not a professional model and that may account for the fact that she doesn't exactly look comfortable during the shoot; she doesn't quite look sultry enough.
But to hell with that! Scary looks very, very sexy and she's got a bangin' body to boot!
Key Themes Behind This Trend
- Celebrity Endorsements in Fashion
- The rise of celebrity lingerie models presents a disruptive innovation opportunity for fashion brands to leverage the influence of well-known figures to promote their products.
- Non-model Models
- The hiring of non-professional models, such as singers or stage performers, for lingerie campaigns offers a disruptive innovation opportunity for brands to appeal to a wider audience and challenge traditional beauty standards.
- Bold and Daring Photoshoots
- The trend of showcasing lingerie through daring and provocative photoshoots opens up a disruptive innovation opportunity for brands to push boundaries and create buzz around their products.
Where This Applies
- Fashion
- The fashion industry can explore the trend of celebrity lingerie models to strengthen brand recognition and reach a wider consumer base.
- Entertainment
- The entertainment industry can partner with lingerie brands to elevate celebrities' images and create mutually beneficial collaborations.
- Photography
- The photography industry can capitalize on the trend of bold and daring lingerie photoshoots to offer their expertise and innovative concepts to brands and celebrities.
