Fashion that Gives Directions II

Michael Chen's Reactiv

London design student Michael Chen came up with a concept for a jacket for bicycle riders he calls the Reactiv. This jacket uses a accelerometer to track movement. The high-tech garment has LEDs (light emitting diodes) on the sleeves that change colors depending on the cyclist's actions--such as green for acceleration, red for braking, and flashing amber for turns. Chin's concept won the James Dyson Award which is a registered charity whose aim is to, "Inspire and excite" young people about design engineering,"' says pocketlint.

Smart Wearables for Cycling
Opportunity for the development of smart wearable tech that integrates with cycling to improve safety.
Multi-functional Clothing Apparel
Designing clothing apparel that serves multiple functions, such as safety, comfort, and style.
Data-driven Clothing Design
Incorporating data tracking elements to clothing design to enhance functionality is an opportunity for innovation.

Industries Being Reshaped

Sports Apparel
Innovative Sports Apparel integrating new technologies for functional purposes.
Wearable Technology
Opportunities to develop new wearable technology that combines functionality and fashion.
Smart Textiles
Incorporating smart textiles into clothing designs to improve functionality and performance.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 36%
Freshness 8%

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