Google wants to leverage the real estate publishers have allocated to display their ads by giving readers more ads at their option. Have you noticed the little < > arrows? They will let you scroll to get more contextually appropriate ads to click on. With click through rates falling rapidly, Google needed to come up with a boost to keep revenues growing.
Implications - Advertisements are abundant in contemporary society and, as these extend ads demonstrate, space is limited. Corporations looking to get noticed should consider alternative approaches to publicity, in terms of both creative content and location. A scroll for more ad may be lost due to numbers, but a large-scale publicity stunt could garner more attention.
What Makes This Trend Stand Out
- Scroll for More Ads
- Opportunity for advertisers to capture the attention of readers by offering additional contextually appropriate ads to scroll through.
- Alternative Approaches to Publicity
- Corporations can explore creative content and location strategies to stand out and get noticed in a crowded advertising landscape.
- Large-scale Publicity Stunts
- Opportunity for corporations to generate attention and visibility by executing bold and attention-grabbing publicity campaigns.
Sectors Adopting This
- Advertising
- Advertising agencies can develop innovative strategies to incorporate scroll for more ads and create captivating content.
- Digital Publishing
- Publishers can optimize ad space and revenue potential by offering scroll for more ad placements.
- Event Marketing
- Event marketing companies can leverage large-scale publicity stunts to generate buzz and attract widespread attention.
