Pierre Haulot and Nike teamed up to create Virtual Park. This is a glow in the dark spray paint to create boundaries, lines, a ball that glows in the night, etc that allows a pick up game of basketball or soccer or hockey, etc to go well into the night. The paint disappears after a couple of hours and does not leave any trace. Cool.
Implications - Many consumers feel a sense of empowerment when they are able to manipulate and successfully integrate modern and contemporary technologies into their lifestyles. Consumers relish in the instant gratification that high-tech products are able to generate. Companies will benefit by creating products that are easily accessed and that do not produce severe repercussions to be dealt with afterwards.
Why This Trend Is Growing
- Glow-in-the-dark Technology
- Disruptive innovation opportunity: Develop new applications for glow-in-the-dark technology in various industries, such as entertainment, sports, and safety.
- Nighttime Recreation
- Disruptive innovation opportunity: Create new recreational activities and sports that can be enjoyed during nighttime using glow-in-the-dark materials and technology.
- Temporary and Eco-friendly Paint
- Disruptive innovation opportunity: Develop eco-friendly and temporary paint solutions that can be used for various purposes, such as events, sports, and art.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunity: Integrate glow-in-the-dark technology into entertainment experiences, such as theme parks, nightclubs, and immersive installations.
- Sports
- Disruptive innovation opportunity: Explore the use of glow-in-the-dark materials in sports equipment, venues, and accessories for enhanced visibility and nighttime activities.
- Safety
- Disruptive innovation opportunity: Develop glow-in-the-dark safety solutions for various industries, including construction, transportation, and emergency services.
