Right on the back of Rachel Bilson's collaboration with DKNY, it has been confirmed that Lindsay Lohan is to design her own legging line. Given that Lindsay was once photographed for 21 days straight wearing leggings, it seems she feels compelled to share her love with the rest of the world.
"I'm doing my own leggings line! But it's a secret,†she told Life & Style. “It will be a while before it comes out, but I'm going to do it. I love leggings.â€When asked how her leggings will stand out, Lindsay said, “They'll have designs. Some of them will have prints and some will have patterns.†Way to shift a fashion paradigm LiLo.
What's Driving This Trend
- Celebrity Fashion Lines
- The trend of celebrities creating their own fashion lines, such as Lindsay Lohan's legging line, provides an opportunity for entrepreneurial designers and manufacturers to collaborate with famous personalities to attract new customer bases.
- Printed Leggings
- As Lindsay Lohan plans to include printed designs in her leggings line, the trend of unique and personalized leggings creates a market for customized leggings where consumers can upload their own designs.
- Athleisurewear
- The prevalence of leggings as everyday wear in celebrity fashion and the trend of comfort over formality offer an opportunity for businesses to capitalize on the athleisurewear market by providing comfortable, yet stylish, clothing options.
Who This Affects Most
- Fashion Design
- The trend of celebrity fashion lines creates opportunities for fashion design businesses to collaborate with celebrities and support their vision.
- Textile Manufacturing
- As printed leggings gain popularity in fashion, there is an opportunity for textile manufacturing companies to innovate production methods and fabric materials to support the trend.
- Online Clothing Retail
- As the trend of athleisurewear emerges, online clothing retailers can take advantage of the growing demand for stylish and comfortable clothing options that can be worn both out and at home.
