Famed photographer Vincent Dixon has been producing some very cool ads. His images are usually quite simple yet rich with plenty of details and vibrant colors. Take his work on the sexy print ads for Perrier bottled water for Ogilvy ad agency Paris, France for example.
The ads promote the different styles and shapes of Perrier which can cool you down even in the hottest of weathers. The images zoom in on the hot bodies of sexy young people wearing winter-ish clothes while enjoying the drink in a very hot weather. Models wear a 100% wool bikini, a wool hat in St. Tropez, a fur bikini top and cool but weird shorts. It is fun little details and hidden messages like these that make his work stand out.
Evian tried making water sexy too, but they targeted their ads at those who would be enticed by semi-nude males:
What's Driving This Trend
- Innovative Water Advertising
- Vincent Dixon's Perrier ads create an opportunity for water companies to promote their products with creative and unique advertising campaigns.
- Climate-specific Water Promotion
- Perrier's ads show the potential for water companies to promote different water styles and shapes, highlighting their ability to cool down customers in hot weather.
- Simplistic Yet Vibrant Marketing Imagery
- Vincent Dixon's ads demonstrate the effectiveness of using simplistic yet bold and colorful imagery to capture customer attention and promote products.
Who This Affects Most
- Beverage Industry
- Companies in the beverage industry can look to Vincent Dixon's ads as inspiration to create unique and creative campaigns for their products.
- Advertising Industry
- The simplistic yet attention-grabbing ads demonstrate the potential for the advertising industry to create effective campaigns using bold imagery and clever hidden messaging.
- Fashion Industry
- The wool and fur bikini tops and hats worn by the models in the ads provide an opportunity for the fashion industry to explore the potential for winter clothing in hotter climates.
