From Hammacher Schlemmer comes the 36" tall Martini glass chiller. It keeps up to four bottles chilled and it makes a great decorator item and conversation piece. With the look of fine crystal, the 3/16" acrylic insulates better than glass or metal. It won't dent and it's shatter proof. This chiller is also food-safe so you can use it as a floor-standing bowl for chips and snacks or even punch bowl.
Implications - Consumers have always been fascinated by products which have been magnified in size because they consider it an impressive feat in engineering. Corporations looking to garner consumer attention may consider a publicity stunt in which they magnify one of their products to preposterous sizes.
Key Themes Behind This Trend
- Giant-size Products
- Corporations can gain consumer attention by magnifying their products to preposterous sizes.
- Novelty/home Decor Items
- The 36 inch cocktail glass has both functional and decorative purposes, presenting an opportunity for novelty decor items.
- Shatter-proof Materials
- The use of shatter-proof, insulating materials like 3/16'' acrylic offers new opportunities for food and drink containers.
Where This Applies
- Hospitality
- Hotels or restaurants can create unique experiences with giant-sized drinks/food containers like the 36 inch cocktail glass.
- Event Planning
- Event planners can rent out giant-sized decor items like the 36 inch cocktail glass for special events.
- Outdoor Recreation
- The use of shatter-proof, insulating materials in creating outdoor drinkware presents an opportunity for the outdoor recreation industry.
