Cos-Play to Teach Geek's English

Tokyo Cosplish School

A Tokyo school has just begun teaching an innovative new subject called Cosplish, a hybrid of the words "cos-play" and "English."

The strange course focuses on three topics which have become increasingly popular among Japanese culture: the English language, manga, and costume-play. It's centered around Otaku, the Japanese word for the geeks obsessed with anime and manga. To top off the bizarreness of it all, the teachers dress up in fantasy gear to teach the classes.

For a brief background, manga is Japanese cartoon illustrations that have gained global popularity, read not only by children, but adults as well. Cos-play is the act of dressing up as these characters, particularly the popular ones from well known comics.

The costumed instructors teach classes like "Broken English," "Otaku Eiken" (geek's English) and "Moeng" (cute English.) They teach English-language text and internet slang like txt, GR8, BRB and B4.

"Otaku culture is taking over the world. Everybody reads manga now. So I thought Otaku people in Japan might be interested in Otaku culture outside Japan," says school founder, Yohei Suzuki who wanted to create a setting for these geeks to feel accepted.

"They don't get along with normal people. Otaku only get along with Otaku people," he said.

"I wanted to create a space for Otaku. Everyone at my school is a geek, so you don't have to worry about what everyone else is thinking."

The photos show Cosplish lessons in action as well as other images that feature Cos-Play.

Manga English
The Cosplish course combines the popularity of manga with English language learning, creating an opportunity for disruptive innovation in the education sector.
Geek Cos-play
The Cosplish school taps into the growing trend of geek culture and cosplay, presenting a unique opportunity for disruptive innovation in the entertainment industry.
Cute English
The Cosplish classes teach internet slang and cute English, opening up possibilities for disruptive innovation in the technology and communication industries.

Where This Applies

Education
The Cosplish course introduces a new approach to English language learning, creating an opportunity for disruptive innovation in the education industry.
Entertainment
The Cosplish school capitalizes on the popularity of geek culture and cosplay, presenting an opportunity for disruptive innovation in the entertainment industry.
Technology
The Cosplish classes incorporate internet slang, offering an opportunity for disruptive innovation in the technology industry.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 72%
Freshness 8%

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