The Amsterdam-based Young Meagher creates "test garments" as opposed to seasonal collections. Their product is a mixture of art, fashion, and history that mixes motor sports, work wear and militaristic influences in cutting edge new styles and fabrications.
Modernizing menswear with the use of English wool, Dutch silk, Italian rubberized natural canvases and poplins, tightly woven cotton gabardines along with waffle-knit thermal underwear qualities, Young Meagher's designers Liam and Jennifer Maher are strongly influenced by the Military Guild of Rural Tailors Standards and Ethics of 1880. I really don't know what that Military Guild is but Young Meagher's line of clothing is definitely very slick, cool and very well-tailored and if I were a dude, I'd be totally into it. No doubt.
Key Themes Behind This Trend
- Test Garments
- The trend of creating test garments instead of seasonal collections offers a disruptive opportunity to create unique and innovative designs.
- Mixing History and Fashion
- The trend of mixing historical influences with fashion offers an opportunity for creating new and unique styles
- Fabric Innovation
- The trend of using unconventional fabrics, such as waffle-knit thermal underwear qualities, for menswear is an opportunity for creating unique and differentiated products.
Where This Applies
- Fashion Design
- Fashion designers can leverage the trend of creating test garments to develop new and unique designs
- Textile Manufacturing
- The trend of using unconventional fabrics creates new opportunities for textile manufacturers to develop and supply innovative materials to the fashion industry
- Military-inspired Fashion
- The trend of military-influenced fashion presents an opportunity for companies to create niche products targeted at this market segment
