The ex queen of the adult entertainment industry, Jenna Jameson, has teamed up with Zoo York for a limited edition skate deck. The creative ad created by davidandgoliath has characters from KS engaged in naughty activities with a skateboard deck.
Implications - Skateboarding target demographics are easily attracted to unique items. Companies such as Zoo York have recognized that this type of consumer appreciates unconventional products that they are more likely to use in every day life. Through placing a porn star on a skateboard, the company has created a unique product that is not mainstream and additionally appeals to the large male skateboarding demographic.
Why This Trend Is Growing
- Limited Edition Collaborations
- Collaborating with celebrities and influential individuals in adult entertainment and other unconventional industries can create unique and unconventional products that appeal to a niche demographic.
- Controversial Marketing Campaigns
- Controversial marketing campaigns can generate buzz and attract a niche demographic, including those in the skateboard and adult entertainment industries.
- Appealing to Niche Demographics
- Creating unconventional products and marketing campaigns can attract niche demographics, such as the large male skateboarder demographic.
Industries Being Reshaped
- Skateboarding
- Collaborating with unconventional industries and individuals in marketing campaigns can appeal to the unique demographic within the skateboarding industry.
- Adult Entertainment
- Partnering with brands outside the adult entertainment industry can create new revenue streams and appeal to a wider audience.
- Advertising
- Controversial marketing tactics, such as using porn stars in ad campaigns, can generate buzz and attract a niche demographic.
