What the Dickens? If that's what you said when you entered the Old Curiosity Shop in London, you probably wouldn't be the first.
From the exterior, the Old Curiosity Shop is a gorgeously crafted 16th century piece of architecture. Legend has it, the 1567 building was actually the source of inspiration for Charles Dickens' famous novel about Little Nell who lived with her grandfather in the peculiar store.
A step inside reveals, at first glance, that the interior has nothing to do with Victorian times, and everything to do with funky, Japanese fashion.
The apparel displayed was all hand crafted by talented designer, Daita Kimura who creates fashion for both men and women. The young cobbler's collection includes everything from shoes to T-shirts and accessories.
Why This Trend Is Growing
- Handcrafted Fashion
- Disruptive innovation opportunity: Explore the market for handcrafted fashion items inspired by traditional and contemporary designs.
- Japanese Fashion Influence
- Disruptive innovation opportunity: Incorporate elements of Japanese fashion and design into new clothing lines to attract a younger, trend-conscious demographic.
- Historical Architecture Revival
- Disruptive innovation opportunity: Develop immersive retail experiences that blend historical architecture with modern and unique products to attract and engage customers.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Introduce a curated collection of handcrafted fashion items in brick-and-mortar and online stores to offer a unique shopping experience.
- Footwear Industry
- Disruptive innovation opportunity: Collaborate with talented designers and incorporate traditional craftsmanship techniques into footwear production for a distinctive and high-quality product offering.
- Architectural Tourism
- Disruptive innovation opportunity: Create guided tours and immersive experiences that highlight the historical significance of buildings and their connection to art, literature, and fashion.
