Mitsubishi will unveil their hot new Lancer Sportback, the Prototype-S in March at the 2008 Geneva Auto Show.
The sporty little five-door hatchback will offer not only a stunning design and but power too -- 240 horse power from a 2 liter engine! The high res sketches were released today along with an official press release.
Implications - The luxury automotive industry is one that has persisted throughout tough times, regardless of high prices and excessive products. For the modern consumer, an automobile is a status sign that ties into the human desire for prestige. Thus, car companies are constantly seeking new ways to incorporate more and more luxury and adornment into their releases.
Why This Trend Is Growing
- Luxury Automotive
- Car companies can explore disruptive innovation opportunities by incorporating more luxury and adornment into their releases.
Industries Being Reshaped
- Automotive
- The automotive industry can benefit from disruptive innovations that enhance luxury and prestige in their car releases.
