They're called UBFunkeys and they are little toy creatures that you plug into your computer. There are 24 of them in all (8 tribes of 3 members each). OK, so what do they do? They are actually keys to a digital game world - one of the latest crazes sweeping the land of computers. If you have kids, you've seen this business model with Webkinz. It appeals to the side of us that likes to have things that others don't - despite the reality that half of America's middle class is right there with you.
What's Driving This Trend
- Ubfunkeys Digital Game World
- Opportunity for toy companies to create their own physical-to-digital game world and experience.
- Connected Toys
- Toy companies can leverage technology to create engaging and interactive experiences for children.
- Subscription-based Toy Models
- Opportunity for toy companies to create subscription models for access to their digital game world and accompanying physical toys.
Who This Affects Most
- Toy Industry
- Toy companies can capitalize on the trend towards connected and digitally augmented toys.
- Gaming Industry
- Gaming companies can explore the potential of connected toys and integrate them into their games.
- Subscription-based Business Models
- Other industries can learn from the success of subscription-based models in the toy industry in creating recurring revenue streams.
