A very interesting idea, and simple really! Charge all internet and mobile phone accounts in Canada a levy and allow unlimited free downloads of music for personal use.
The Song Writer's Association of Canada has proposed a monthly $5 Levy charged to all mobile accounts. If this happened, all 13 million of them that would net a monthly $65 million just in cell phones. There are an estimated 9 Million Internet accounts in Canada as well. That would be an additional $45 Million to 1.32 Billion a year in revenues.
Key Themes Behind This Trend
- Unlimited Music Downloads
- Disruptive innovation opportunity: Creating a new revenue stream for the music industry by implementing a monthly levy and offering unlimited free music downloads to users.
- $5 Levy on Mobile Phone Plans
- Disruptive innovation opportunity: Introducing a small fee on mobile phone plans to generate significant revenue for the music industry and encourage legal music downloads.
- Monetizing Internet Accounts
- Disruptive innovation opportunity: Capitalizing on the widespread use of internet accounts by implementing a monthly levy to generate substantial revenue for the music industry.
Where This Applies
- Music Industry
- Disruptive innovation opportunity: Implementing a new pricing model and offering unlimited music downloads to increase revenues and combat piracy.
- Telecommunications Industry
- Disruptive innovation opportunity: Introducing a $5 levy on mobile phone plans to generate additional revenue and enhance the value proposition of mobile services.
- Internet Service Providers
- Disruptive innovation opportunity: Collaborating with the music industry to implement a monthly levy on internet accounts, creating a new revenue stream and promoting legal music consumption.
