Capitalising on the cash rich time poor generation – Heinz have invented the frozen baked bean sandwich, which simply needs to be heated in a toaster. The impending launch is supported by a somewhat spurious rationale:
"If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast?"
Surely I am not alone in thinking it takes the same amount of time to cook beans as it does to toast bread:..?
Why This Trend Is Growing
- Convenience Food Innovations
- The development of easy-to-prepare food such as the frozen baked bean sarnies presents an opportunity for companies to produce more nutritious and tasty ready-to-eat meals.
- Automation of Meal Preparation
- Companies can capitalize on busy lifestyles and create new innovations that automate meal preparation.
- Sustainable Packaging Solutions
- As more consumers shift towards environmentally-friendly products, companies can innovate sustainable packaging solutions for convenience food products.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage the trend of ready-to-eat meals and automation in meal preparation to create new products.
- Packaging
- The packaging industry can work on developing sustainable packaging options for convenience food products.
- Consumer Goods
- Companies that specialize in producing consumer goods have an opportunity to capitalize on the demand for easy-to-prepare and time-efficient products.
