Greener Aston Martin

Vantage GT2

Aston Martin Racing unveiled the sketch of their latest GT2 racing car. It is designed to use either ordinary race fuel or E85 bio-ethanol, thanks to the successful engineering that was completed for the DBRS9 in 2007. Aston Martin is the only manufacturer that can offer cars in every GT racing category: GT1 – DBR9; GT2 – Vantage GT2; GT3 – DBRS9; GT4 – Vantage N24.

“The new Vantage GT2 completes our product portfolio for 2008 with competitive cars now available in every category” said Robin Brundle, Aston Martin Racing's new managing director. “Thanks to our experience with the DBRS9, we have been able to develop a bio-ethanol fueled version, which will be eligible to compete in an increasing number of series now accommodating this greener fuel, including the American Le Mans Series.”

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Alternative Fuel
The successful engineering of using E85 bio-ethanol in the Vantage GT2 racing car presents an opportunity for the alternative fuel industry to disrupt the racing and automotive sectors.
GT Racing
Aston Martin's ability to offer cars in every GT racing category demonstrates a trend in the racing industry towards increased competition and variety.
Product Portfolio Expansion
The release of the Vantage GT2 completes Aston Martin Racing's product portfolio for 2008 and highlights the trend of companies expanding their offerings to meet customer demands.

Sectors Adopting This

Automotive
The development of the Vantage GT2 with the ability to use alternative fuels creates an opportunity for the automotive industry to explore environmentally friendly racing technologies.
Racing
The entry of the Vantage GT2 into the GT racing category signifies a trend in the racing industry towards more diverse and competitive racing options.
Alternative Fuel
The introduction of the Vantage GT2's bio-ethanol fueled version opens up opportunities for the alternative fuel industry to enter the racing and automotive sectors.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 53%
Freshness 8%

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