Making a purchase somewhere is harmless, right? Unless someone sees your credit card bills, they wouldn't know see that lacy lingerie, blow-up doll or Pacman memorabilia, right? You may hope so, but you'd be wrong.
Sears is giving anyone the opportunity to trace exactly what anyone bought at the store. The only information you have to put in is a name and phone number.
Want to know what your boss bought? Or your secret crush? Your mother in law? Too easy. After flipping through your phone book, go to the Sear's affiliated site, www.ManageMyHome.com and input name and phone number, and voila, you've gained access to a list of everything they've ever bought from the home store.
What Makes This Trend Stand Out
- Extreme Privacy Invasion
- Disruptive innovation opportunity: Develop privacy protection technologies and services to prevent unauthorized access to personal purchase information.
- Traceability of Purchases
- Disruptive innovation opportunity: Create a platform that allows consumers to track and trace their own purchase history across multiple retailers.
- Consumer Empowerment
- Disruptive innovation opportunity: Build tools and platforms that enable consumers to make more informed purchasing decisions based on the buying history of others.
Sectors Adopting This
- Data Security and Privacy
- Disruptive innovation opportunity: Develop advanced encryption and data protection solutions to safeguard personal information from unauthorized access.
- Retail Technology
- Disruptive innovation opportunity: Engineer systems that provide real-time visibility of product inventory and purchase history to enhance customer experience.
- Consumer Research and Analytics
- Disruptive innovation opportunity: Combine purchase data from different sources to deliver personalized recommendations and insights to consumers.
