It is a true test of a product's success if even after its logo is removed, the consumer would still recognize it by the distinct colour, shape or detailing of its packaging.
NY artist Derek Stroup has stripped down the logo branding of some candies and chips in his photo series. In his "Candy and Chips" series he was able to emphasize the impact of some famous brands on the consumer recall. According to Lifelounge it might have been his response to the Union of Concerned Scientists analysis that, "The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem sdesirable and to get us to buy them."
Key Themes Behind This Trend
- Minimalist Branding
- Opportunity for companies to experiment with minimalist packaging and rely on distinctive shapes or colors to create brand recognition.
- Consumer Recall
- Greater emphasis on creating packaging designs that are memorable and can be easily recognized by consumers without relying on brand logos.
- Subconscious Marketing
- Exploring the impact of subtle design elements and visual cues on consumer perception and subconscious brand recognition.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to create distinct packaging designs that allow for easy recognition and recall by consumers.
- Advertising and Marketing
- Increasing demand for innovative marketing strategies that focus on creating memorable and visually distinctive packaging designs.
- Consumer Goods
- Importance of investing in packaging designs that establish a strong visual identity and can elicit consumer recognition even without explicit brand logos.
