The controversial revelation that Karl Lagerfeld's latest muse is tattooed songstress, Amy Winehouse, put the fashion world in a state of shock this week. At his show in London last week, models in army-style clothes paraded the runway in retro beehive hairstyles, the look Winehouse has brought back with a dramatic bang.
Despite the Back to Black starlet's drug addictions, things may be looking up for her afterall. After being nominated for six Grammys last week, the German fashion designer named Winehouse the next Brigitte Bardot.
"She's a style icon," Lagerfeld was quoted by the Sun.
"She is a beautiful, gifted artist. And I very much like her hairdo. I took it as an inspiration. Because, in fact, it was also Brigitte Bardot's hairdo in the late Fifties and Sixties. And now Amy has made it her own style," he said.
"So, when I saw her, I knew it was the right moment. Amy . . . she is the new Brigitte," he concluded.
Women wanting to rock the beehive better load up on hairspray and rollers and get ready to wake up an hour earlier each day!
Key Themes Behind This Trend
- Retro Hair Styles
- Disruptive innovation opportunity: Develop innovative hair care products and styling tools specifically tailored for creating and maintaining retro beehive hairstyles.
- Celebrity Influence on Fashion
- Disruptive innovation opportunity: Create social media platforms or apps that connect consumers with celebrity stylists, allowing them to recreate their favorite celebrity looks.
- Revival of Iconic Fashion Trends
- Disruptive innovation opportunity: Launch a clothing line that pays homage to iconic fashion trends of the past, catering to consumers looking for nostalgia and unique style.
Where This Applies
- Beauty and Personal Care
- Disruptive innovation opportunity: Introduce eco-friendly and sustainable hair spray and styling products to meet the growing demand for environmentally conscious beauty options.
- Fashion and Apparel
- Disruptive innovation opportunity: Develop customizable clothing lines that allow consumers to recreate fashion looks from different eras, tapping into the trend of nostalgia and personal expression.
- Social Media and Technology
- Disruptive innovation opportunity: Create a virtual styling app that uses augmented reality to allow users to virtually try on different retro hairstyles and get personalized styling recommendations.
