PETA has launched a website called 'Meet the Trollsen twins' on which they have renamed the Olsen sisters, "Hairy-Kate" and "Trashley". The site has a 'Fatal Fashion' interactive dress-up section, complete with pools of blood. My personal favourite, however, is the video parody of a Full House episode re-edited with graphic shots of animal cruelty.
PETA claims they are going after Mary-Kate and Ashley Olsen because they have "Ignored pleas to stop wearing fur and using it in their fashion collection".
Dan Shannon, assistant director of youth campaigns for peta2 said, "No one would argue that Mary-Kate and Ashley could use some meat on their bones, but the last thing they need is hair on their backs - especially when it belongs to someone else."
An advertising campaign will reinforce the trashing, with a billboard stating "Fur Is Worn By Beautiful Animals and Ugly People" that will be launched opposite the twins' star on the Hollywood Walk of Fame.
What Makes This Trend Stand Out
- Animal Activism
- Disruptive innovation opportunity: Develop cruelty-free alternatives to fur and incorporate them into the fashion industry.
- Online Parody Content
- Disruptive innovation opportunity: Create interactive platforms that engage users through humorous and satirical content.
- Celebrity Branding
- Disruptive innovation opportunity: Promote ethical fashion choices and encourage celebrities to align themselves with sustainable and cruelty-free fashion brands.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Explore the use of innovative materials and fabrics to create ethical and sustainable fashion products.
- Advertising
- Disruptive innovation opportunity: Utilize provocative and controversial advertising tactics to capture attention and raise awareness for social causes.
- Entertainment
- Disruptive innovation opportunity: Develop interactive and engaging content that merges entertainment with activism to create a larger impact.
