Now here's a classic chair, if there ever was one. Since the Roman columnesque lounger is made from white resin polymer plastic, it can be used outside as well as in. The fun part is that it may not be recognized as a lounge until it's been admired as art. It was designed by the famous Capitello who has had works displayed in the MoMa.
Implications - With an increase in the importance of original home decor items, one of the best ways a company can capitalize on this movement is by creating stylish, decorative novelty items. By appealing to the public's desire for home originality and ornamentation, a company stands to create a strong connection with a design-savvy consumer.
What's Driving This Trend
- Original Decor Items
- Companies can capitalize on the importance of original home decor items by creating stylish, decorative novelty items to appeal to design-savvy consumers.
- Outdoor-friendly Furniture
- The use of materials like white resin polymer plastic in furniture design allows for items to be both functional and stylish indoors and outdoors.
- Artful Furniture
- Furniture pieces designed by famous artists like Capitello can be admired not just for their functionality but also for their artistic value.
Who This Affects Most
- Furniture Manufacturing
- Furniture manufacturers can create new products using materials that allow for both indoor and outdoor use, expanding their target market.
- Home Decor
- Home decor companies can develop unique, original novelty items to appeal to design-savvy consumers who value originality and ornamentation in their homes.
- Art Market
- Artists and designers can create furniture pieces that not only serve their functional purpose but also possess artistic value and can be displayed in galleries and museums.
