Taiwanese Firm Asks Workers to Work in their Undies

The Audrey Underwear company in Taiwan asked it's 500 women employs in the firms head quarters to come to work in camisoles and knickers to celebrate record sales. In fact, they have decided to repeat the event once a month. Needless to say, the male workers were excited about the record sales too.

Implications - If you were wondering who would actually agree to this type of celebration, then you might be surprised to learn that over 90 percent of the female workforce went along with this clothe-less celebration. Working in underwear is definitely a unique way to celebrate success.

Makes you wonder what type of success the company will have to experience before the men join in as well, doesn't it?

Work in Underwear
Cross-industry opportunity for other companies to incentivize and celebrate their employees using unconventional ways.
Employee Engagement
Creation of events and activities that enhance employee motivation and engagement in the workplace.
Workplace Culture
Fostering a culture of openness and fun in the workplace can attract and retain young talent.

Who This Affects Most

Human Resources
Training and creating policies for employee engagement events and non-monetary incentives.
Retail
Introducing unconventional ways to celebrate success in consumer retail can enhance customer loyalty and engagement.
Hospitality
Introducing unconventional customer service experiences like dress-up parties and games can increase customer loyalty and repeat business.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 98%
Freshness 8%

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