It seems Roberto Cavalli's name just won't continue to pop up. The Italian designer has made so many headlines lately, it's astounding the man has energy left. Today it was announced he would not only be launching a Cavalli-branded wine, but that he would be dressing the Spice Girls in their upcoming tour.
We featured the launch of Cavalli Vodka a while ago, but the wine is more of a sentimental venture. The Cavalli wines will be made of blends of grapes from the family vineyard including Merlot, Cabernet Franc, Cabernet Sauvignon, Petit Verdot and Alicante Bouchet.
"They own an estate in the Chianti region of Tuscany, where Roberto Cavalli's son Tommaso runs the vineyard while his father concentrates on his fashion empire," Catwalk Queen said.
"'Tommaso never asked me for anything in his life and wanted to give the name of the territory to the wine,' the designer told WWD. 'He's the true idealist. He didn't want to take advantage of my name, but it's taken me 40 years to build my brand - why not make reference to it to promote the wine?'"
Check out some more Cavalli features:
What Makes This Trend Stand Out
- Designer-branded Products
- Creating and promoting designer-branded products such as wine and vodka can be a lucrative business opportunity for luxury fashion brands and discerning consumers.
- Cross-industry Collaborations
- Collaborating with artists or celebrities from different industries such as music and entertainment can help luxury brands expand their reach and create unique product offerings.
- Family-owned Vineyards
- Family-owned vineyards can be a sustainable and authentic source of ingredients for luxury products, such as wine, and also provide an opportunity for brands to promote their heritage and legacy.
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands such as Roberto Cavalli can create and promote luxury products outside of their core fashion offerings, helping to expand their reach and appeal.
- Liquor
- The liquor industry can benefit from cross-industry partnerships with luxury fashion brands, capitalizing on the rising trend of designer-branded alcoholic beverages.
- Wine
- Family-owned vineyards can provide a sustainable source of ingredients for the luxury wine industry, which can in turn capitalize on cross-industry partnerships and designer-branded products.
