Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest.
The Mazda Design Challenge asked Facebook users to help design the 2018 Mazda3, the manufacturer's best international selling vehicle.
To wrap up the challenge, Franz von Holzhausen, director of Mazda design and his team, along with contest winner, Mallory McMorrow (yes, a woman!) will create a clay concept car live at the upcoming LA Auto Show.
They'll begin the challenge while I'm there on Nov. 14, the first media day, and the completed model will be unveiled on November 24.
Key Themes Behind This Trend
- Social Media Marketing
- Utilizing social media platforms to engage with younger generations and stay relevant.
- Crowdsourcing
- Involving the public in the product development process through contests and challenges.
- Live Events
- Creating interactive experiences for consumers by showcasing product development in real time.
Where This Applies
- Automotive
- Integrating creative design challenges into the product development process to engage with customers.
- Marketing and Advertising
- Using social media and interactive events as a means for promoting and building brand awareness.
- Technology
- Developing digital platforms and tools that make it easier for companies to execute engaging marketing campaigns.
