Czechoslovakian-born fashion model Petra Nemcova, who has previously been linked to singer James Blunt, is the new face of lingerie brand La Senza.
The 28-year-old model joins the likes of Hollyoaks star Gemma Atkinson and socialite Sophie Anderton as previous spokesmodels for the company.
"Lingerie modeling makes you feel so sexy and good about yourself. Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great," revealed the former Sports Illustrated cover girl, adding, "My favourite garment was the black push-up bra - it had such great shaping but still has very thin straps."
What Makes This Trend Stand Out
- Lingerie Modeling
- Disruptive innovation opportunity: Develop innovative technology for virtual reality lingerie modeling experiences.
- Celebrity Brand Ambassadors
- Disruptive innovation opportunity: Create an AI-powered platform to match brands with suitable celebrity ambassadors.
- Inclusive Lingerie
- Disruptive innovation opportunity: Design and produce lingerie lines that cater to all body types and sizes.
Sectors Adopting This
- Fashion Modeling
- Disruptive innovation opportunity: Utilize AI and machine learning to revolutionize the process of scouting and promoting fashion models.
- Fashion Branding
- Disruptive innovation opportunity: Implement blockchain technology to enhance transparency and traceability in fashion branding.
- Retail and E-commerce
- Disruptive innovation opportunity: Develop personalized recommendation algorithms for online lingerie retailers to improve customer experience and satisfaction.
