As the season transition begins to shift from summer to fall, fashion label The North Face introduces the Zi Magne collection to prepare. It is full of designs that are made to layer and come from an angle of functional utility. It features zippers and magnets for a plethora of technical detailing throughout.
The Fall/Winter 2021 capsule blends both comfort and protection together, rooted in its rich expertise in wearables. The Zi Magne capsule focuses heavily on functionality and pays attention to it with every design that makes up the collection. It thinks of progressive ways to combat the changing weather and the conditions that come with it through craftmanship details at the lining, construction, materials, and more.
Image Credit: THE NORTH FACE
Key Themes Behind This Trend
- Layering-ready Fashion
- Brands can explore designs that prioritize layering for seasonal transitions by incorporating technical detailing.
- Functional Utility Design
- Incorporating zippers and magnets into designs can meet consumer demand for fashion that is both fashionable and functional.
- Weather-combatting Wearables
- There is a growing market for wearables that prioritize functionality and protection against changing weather conditions.
Where This Applies
- Fashion and Apparel
- Incorporating technical detailing into fashion can lead to a potential for creating niche market opportunities within the industry.
- Wearable Technology
- The wearable technology industry has the opportunity to create functional designs that meet the demands of consumers during seasonal transitions.
- Outdoor Retail
- Integrating progressive ways to combat weather into apparel designs can lead to a new market for outdoor retail businesses.
