The ZEM Spring/Summer 2013 lookbook shines a light on the label’s understated garments and minimalist aesthetic. Fic Model Management’s fresh face Malcolm stars in this sleek advertorial, captured by photographer Armando.
Proving clean and effortlessly elegant, this hipster-approved menswear collection is entitled 'Blossom.' From its understated air to its simplistic styling, this fresh catalog highlights the label’s exaggerated proportions, elongated design details, and artfully executed patterns.
The ZEM Spring/Summer 2013 collection features garments that are designed with both comfort and aesthetics in mind. This versatile menswear line reinvents classic sportswear cuts transforming them from expected to innovative with a focus on off-kilter design details that feature bold but subtle accents. From neon piping and hand-painted textiles to intricately pleated panels, these distinctive looks are sure to be worn by the fashionable urbanite.
Key Themes Behind This Trend
- Minimalist Menswear
- Opportunity to explore design details of classic sportswear cuts with a focus on simplicity, elongated design details, and artfully executed patterns.
- Hipster Fashion
- Opportunity to create sleek advertorials with fresh faces that offer clean and effortlessly elegant fashion collections.
- Understated Aesthetics
- Opportunity to design fashionable clothes with both aesthetics and comfort in mind, that transform classic sportswear cuts from expected to innovative.
Where This Applies
- Fashion Industry
- Opportunity to offer distinctive looks designed with simplicity, fresh faces, and innovative design details for fashionable urbanites.
- Photography Industry
- Opportunity to capture sleek advertorials with fresh faces to promote understated fashion collections.
- Model Management Industry
- Opportunity to showcase fresh faces that represent the perfect embodiment of the minimalist and hipster aesthetic.
