Shot in an opulent, estate setting, the Zadig & Voltaire Spring 2012 ad campaign gives the collection a rich feel to its otherwise casual, rockstar fashion. Once again, model Erin Wasson returns as the face of this fashion label. She brings her elegant and statuesque stature as well as her laidback bohemian style, which captures the direction of this particular ad campaign perfectly.
The Zadig & Voltaire Spring 2012 ad campaign was shot by Fred Meylan. It is filled with clean whites, cut-off shorts and pretty prints. Although the backdrop contradicts these fashion designs, it does work to bring more attention to them. The relaxed looks stand out even more against the luxurious wall paper and crown moldings.
What's Driving This Trend
- Rockstar Fashion
- Opportunities for disruptive innovation in the fashion industry by blending casual and luxurious elements in clothing designs.
- Laidback Bohemian Style
- Disruptive innovation opportunities to create fashion collections that capture the essence of both elegance and relaxed bohemian aesthetics.
- Clean Whites and Pretty Prints
- Opportunities to disrupt the fashion industry by incorporating clean white designs and eye-catching prints into clothing lines.
Who This Affects Most
- Fashion Industry
- Disruptive innovation opportunities in the fashion industry to create unique clothing designs that combine casual and luxurious elements.
- Luxury Goods Industry
- Opportunities for disruptive innovation in the luxury goods industry by incorporating laidback bohemian style and elegant aesthetics into products.
- Interior Design Industry
- Disruptive innovation opportunities in the interior design industry to blend luxurious wall coverings and moldings with casual and relaxed aesthetics.
