Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Freaky Art Student Shoots

The You Must Create SS 2012 Lookbook is Quirky Yet Endearing

— March 27, 2012 — Fashion
The You Must Create SS 2012 collection exhibits the tough, yet classy attitude of the company. The brand has a highly satirical sense of humor when it comes to the fashion world, ignoring the sterile atmosphere of high fashions. The company picks up inspirations from historical British military uniforms, and the attire of 80s football fans in the UK. The collection boasts a preppy allure with precision and concise functionality.

While the attire featured may be vintage-inspired and preppy, the lookbook has a dark humor radiating from it. The timeless clothing is adorned on models who stand as misfit art students, painting dead rats pink and attaching fake legs to walls.

The You Must Create SS 2012 collection includes sweaters, trenches, suede penny loafers, a crew neck jumper and shorts.
Trend Themes
1. Vintage-inspired Fashion - Disruptive innovation opportunity: Create a sustainable fashion brand that combines vintage-inspired designs with modern sustainability practices.
2. Dark Humor in Fashion - Disruptive innovation opportunity: Launch a fashion brand that embraces dark humor to challenge traditional ideas of beauty and aesthetics.
3. Quirky Lookbooks - Disruptive innovation opportunity: Develop a platform that allows fashion brands to create interactive and unconventional lookbooks.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate technology into the fashion design process to create new and innovative garments.
2. Art and Design - Disruptive innovation opportunity: Combine art and fashion to create unique and avant-garde pieces that challenge traditional notions of beauty.
3. Retail and E-commerce - Disruptive innovation opportunity: Develop an online platform that allows customers to personalize and customize their clothing purchases.
6.1
Score
Popularity
Activity
Freshness