The You Must Create SS 2012 collection exhibits the tough, yet classy attitude of the company. The brand has a highly satirical sense of humor when it comes to the fashion world, ignoring the sterile atmosphere of high fashions. The company picks up inspirations from historical British military uniforms, and the attire of 80s football fans in the UK. The collection boasts a preppy allure with precision and concise functionality.
While the attire featured may be vintage-inspired and preppy, the lookbook has a dark humor radiating from it. The timeless clothing is adorned on models who stand as misfit art students, painting dead rats pink and attaching fake legs to walls.
The You Must Create SS 2012 collection includes sweaters, trenches, suede penny loafers, a crew neck jumper and shorts.
What Makes This Trend Stand Out
- Vintage-inspired Fashion
- Disruptive innovation opportunity: Create a sustainable fashion brand that combines vintage-inspired designs with modern sustainability practices.
- Dark Humor in Fashion
- Disruptive innovation opportunity: Launch a fashion brand that embraces dark humor to challenge traditional ideas of beauty and aesthetics.
- Quirky Lookbooks
- Disruptive innovation opportunity: Develop a platform that allows fashion brands to create interactive and unconventional lookbooks.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity: Integrate technology into the fashion design process to create new and innovative garments.
- Art and Design
- Disruptive innovation opportunity: Combine art and fashion to create unique and avant-garde pieces that challenge traditional notions of beauty.
- Retail and E-commerce
- Disruptive innovation opportunity: Develop an online platform that allows customers to personalize and customize their clothing purchases.
