Yoriko Yoshida Creates an Illustrated A to Z of Japan
Letters from the set are actually formed by staples in Japanese culture, such as a contorted Geisha or a twisted bonsai tree. The result is a classic set of uber-imaginative art that Yoriko Yoshida can be proud of.
Implications - Taking traditional elements and fusing them with new life is a profitable way for companies to gain consumer attention. As many businesses find it difficult to gain this recognition with the limited attention span of many customers, using the element of renewed familiarity is a great way to appeal to buyers.