Yogurt by Nooka is the result of the timepiece company's collaboration with Karim Rashid. The new watch is made out of soft and flexible polyurethane, so that it is comfortable to wear on your wrist regardless of what activities you may be performing.
Keeping with the food motif, Yogurt by Nooka come in six different flavors including blueberry, raspberry and lime green. The unconventional timepiece is actually quite easy to read; the hour is displayed in the middle by the hexagon pixels while the minutes circle the outer display.
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Concept: Yogurt By Nooka
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Segment: Males, 18-55
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