Known for her illustration of Twitter's fail whale, Yiying Lu has come out with her newest designs featuring some of fashion's biggest names.
Don't be fooled by this newly found relationship with couture though, as Yiying Lu has continued to integrate her artwork with an element of technology. Drawing Vogue editor Anna Wintour in black and white with a QR code for her choice of ensemble, Lu has created a perfect combination of tech with style.
Scanning the codes on these illustrations by Yiying Lu will lead to a webpage where viewers can download her artwork for free to iPhones and iPads.
Implications - Consumers who want to stay on trend with modern society's newest designs are attracted to products that are integrated with technology. Companies looking to appeal to contemporary shoppers could implement an element of social media into all of their items.
What's Driving This Trend
- Integrated Fashion Technology
- The integration of technology into fashion designs, such as QR codes, presents an opportunity for companies to attract tech-savvy consumers.
- Digital Art Collaboration
- The collaboration between artists and fashion designers, using digital illustrations, opens up possibilities for unique and interactive fashion experiences.
- Mobile Art Access
- Providing downloadable artwork via QR codes creates a convenient and accessible way for consumers to engage with and enjoy art on their mobile devices.
Who This Affects Most
- Fashion
- Fashion companies can explore integrating technology and collaborating with digital artists to create innovative and interactive fashion collections.
- Technology
- Technology companies can develop tools and platforms that facilitate the integration of digital art and technology into fashion designs and products.
- Art
- Art industry can leverage the use of QR codes and digital illustrations to expand the reach of their artwork and engage with new audiences.
