The WWF Tiger T-Shirt Brings Awareness to the Hunted Siberian Tiger

Trying to make a point, the WWF Tiger T-Shirt shows what it is to be hunted down by poachers like the Siberian tiger. Incredibly graphic, it relies on an augmented reality to show you what it would be like to be shot.

According to Gizmodo, the WWF Tiger T-Shirt “triggers a shooting animation (complete with blood) when worn in front of a special mirror.” Strategically placed in stores, it truly takes you off guard when innocently go to see how it fits.