Wimbledon 2012 Promo Trailer Displays Player Characteristics in Type

By: Katherine Vong - Published: • References: redbeemedia & psfk
Created by Red Bee Media for BBC, the Wimbledon 2012 Promo Trailer is the first trailer promoting BBC's coverage of the tennis event, and it definitely captures attention. Shown are Wimbledon's top female and male tennis players with type overlaid on their bodies as they play the "key shots that they're known for," describes Red Bee Media, whose aim was to show what sets each player apart from the rest. The type showcases each player's characteristics in an interesting way -- for example, words on Serena Williams' body include 'Strong,' 'Powerful' and 'Control the Rally.'

The Wimbledon 2012 Promo Trailer, which also features design work by Mainframe, a motion graphics studio, emphasizes at the end that only one word truly matters in the game: 'Champion.' Stats for Typographic Tennis Players Trending: Older & Warm
Traction: 703 clicks in 144 w
Interest: 0.6 minutes
Concept: Wimbledon 2012 Promo Trailer
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: 36 tennis innovations, tennis pro pinups, and sexism at wimbledon?.