The WHIZ Limited Roam Jackets are Spunky
The WHIZ Limited Roam Jackets look warm and cozy, coming in three different colors, all with a uniquely printed hood.
Implications - Youth consumers idealize the era of Abstract Expressionism in NYC as represented by the paintings of Jackson Pollock. These paintings are a stand in for the non-traditional lifestyles that this generation is eager to adopt. Companies must be aware of how the lifestyle decisions of today's youth differs from those of their parents.