The WHIZ Limited Roam Jackets are Spunky

By: Chalaine Mantha - Published: Feb 2, 2011   Updated: Jun 23 2011 • References: whiz.jp and freshnessmag
The WHIZ Limited Roam Jackets look pretty badass. They are part of the Spring/Summer 2011 collection FREAXZ from WHIZ Limited. The collection was inspired by people who were labeled as "freaks" at Wood Stock. The Roam jackets have a tiger stripe camouflage pattern and a psychedelic hood.

The WHIZ Limited Roam Jackets look warm and cozy, coming in three different colors, all with a uniquely printed hood.

Implications - Youth consumers idealize the era of Abstract Expressionism in NYC as represented by the paintings of Jackson Pollock. These paintings are a stand in for the non-traditional lifestyles that this generation is eager to adopt. Companies must be aware of how the lifestyle decisions of today's youth differs from those of their parents.