The WHIZ Limited Roam Jackets look pretty badass. They are part of the Spring/Summer 2011 collection FREAXZ from WHIZ Limited. The collection was inspired by people who were labeled as "freaks" at Wood Stock. The Roam jackets have a tiger stripe camouflage pattern and a psychedelic hood.
The WHIZ Limited Roam Jackets look warm and cozy, coming in three different colors, all with a uniquely printed hood.
Implications - Youth consumers idealize the era of Abstract Expressionism in NYC as represented by the paintings of Jackson Pollock. These paintings are a stand in for the non-traditional lifestyles that this generation is eager to adopt. Companies must be aware of how the lifestyle decisions of today's youth differs from those of their parents.
Key Themes Behind This Trend
- Youth Idealization of Abstract Expressionism
- Opportunity for companies to incorporate abstract expressionist elements in their products or marketing to appeal to the youth market.
- Non-traditional Lifestyles
- Companies can capitalize on the desire for unique and unconventional lifestyles by offering products or services that cater to this trend.
- Nostalgia for Woodstock Era
- Opportunity to create products that pay homage to the Woodstock era and its values.
Where This Applies
- Fashion
- Fashion brands can create clothing items or accessories with abstract expressionist patterns or psychedelic elements.
- Home Decor
- Home decor companies can offer products that incorporate abstract expressionist designs, influencing the overall aesthetic of a space.
- Music and Entertainment
- Opportunity to create music or entertainment experiences that celebrate the Woodstock era and its countercultural values.
