The WHIZ Limited Roam Jackets are Spunky

By: Chalaine Mantha - Published: Feb 2, 2011   Updated: Jun 23 2011 • References: & freshnessmag
The WHIZ Limited Roam Jackets look pretty badass. They are part of the Spring/Summer 2011 collection FREAXZ from WHIZ Limited. The collection was inspired by people who were labeled as "freaks" at Wood Stock. The Roam jackets have a tiger stripe camouflage pattern and a psychedelic hood.

The WHIZ Limited Roam Jackets look warm and cozy, coming in three different colors, all with a uniquely printed hood.

Implications - Youth consumers idealize the era of Abstract Expressionism in NYC as represented by the paintings of Jackson Pollock. These paintings are a stand in for the non-traditional lifestyles that this generation is eager to adopt. Companies must be aware of how the lifestyle decisions of today's youth differs from those of their parents. Stats for Funky Paint-Splattered Hoods Trending: Older & Chilly
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Concept: WHIZ Limited Roam Jackets
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Segment: Males, 12-35
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