Bathroom Tissue Runway Shows

The White Cashmere Collection 2011 Raises the Bar

Fashion for a good cause is always in style, as shown by the stunning and brilliant White Cashmere Collection 2011 fashion show. On September 28th, 2011, the Art Gallery of Ontario in Toronto was transformed into a toilet paper couture haven for the eighth annual White Cashmere Collection: Fashion for Compassion runway show, which raises funds and awareness for the Canadian Breast Cancer Foundation.

Hosted by Canada AM's Bev Thomson, a cancer survivor herself, the event showcased the work of 15 incredible Canadian designers, each one creating an incredible gown, suit, or accessories made entirely from Cashmere bathroom tissue.

Trend Hunter was there to catch all the amazing designs in the flesh, and this year's runway show certainly did not disappoint! From Franco Mirabelli's Baroque-inspired gown to Luko Marion's slinky chain-link dress, each item was truly a work of art.

Check out these shots from the White Cashmere Collection 2011 show and keep your eyes peeled for more from these incredible Canadian talents!

Toilet Paper Couture
Opportunity for fashion designers to create innovative and environmentally-friendly clothing using bathroom tissue as a material.
Fashion for Compassion
Potential for fashion shows and events to raise funds and awareness for charitable causes.
Artistic Innovations
Avenues for artists to showcase their creativity by using unusual materials in their designs.

Sectors Adopting This

Fashion
Fashion industry can explore sustainable and unique materials like bathroom tissue in their designs.
Non-profit/charity
Charitable organizations can partner with fashion events to raise funds and awareness for their causes.
Art
Artists and designers can push boundaries and experiment with unconventional materials in their artistic creations.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 49%
Freshness 8%

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