'Welcome' Brass Knuckles Offer Urban Intimidation

By: Brian G Randles - Published: Dec 13, 2009   Updated: Jun 15 2011 • References: &
The 'Welcome' Brass Knuckles by Vladislav Novikov-Barkovsky may resemble a friendly city neighborhood, but I would not take that as an invitation to the block party.

Seriously, always try to avoid the person with brass knuckles. I don't care if they are called 'Welcome' or 'Fuzzy Fist Friends,' KEEP WALKING PAST THE GUY WITH BRASS KNUCKLES. Check out more kick ass brass knuckles on Trend Hunter below.

Implications - Youth consumers have a strong penchant for ironic humor. This group uses history as fodder for appropriation. Companies looking to foster a deeper engagement with these consumers should dig deep into recent history and popular culture to find elements that can be re-contextualized with humor. Stats for City Block Brass Knuckles Trending: Older & Chilly
Research: 6,726 clicks in 336 w
Interest: 4 minutes
Concept: City Block Brass Knuckles
Related: 74 examples / 57 photos
Segment: Males, 12-35
Comparison Set: 27 similar articles, including: badass designer clutches, fist fight fashion, and classy brass knuckles.