Battleship Furniture

The War Craft Collection is Made from USS North Carolina's Reclaimed Teak

It would be hard to guess that the War Craft Collection was actually made out of reclaimed materials from the deck of a naval ship. Yet that is exactly the case. Specifically, each piece was created using teak from the deck of the decommissioned USS North Carolina.

Designed by Brooklyn-based studio Uhuru, the War Craft Collection is comprised of a coffee table, end tables, divider and rocker, all of which take on a rather art deco appeal more than anything else. Instead of blatantly being inspired by the military, the War Craft Collection reinterprets certain things in order to create pieces that would fit almost any lifestyle. For instance, the Dazzle Coffee Table sports an interpretation of Dazzle camouflage that is used to confuse enemy battleships. Yet, by breaking up the patterns, the table becomes its own entity.

Reclaimed Materials
Use of reclaimed materials from decommissioned ships presents disruptive innovation opportunities in furniture design.
Art Deco Revival
The reinterpretation of art deco design in furniture offers disruptive innovation opportunities in interior decor.
Camouflage-inspired Aesthetics
Incorporating camouflage patterns in furniture design opens up disruptive innovation opportunities in creating visually striking and unique pieces.

Where This Applies

Furniture Manufacturing
The use of reclaimed materials and art deco revival offers disruptive innovation opportunities in the furniture manufacturing industry.
Interior Design
The incorporation of camouflage-inspired aesthetics presents disruptive innovation opportunities in the interior design industry.
Sustainable Design
The use of reclaimed materials from decommissioned ships contributes to disruptive innovation opportunities in the sustainable design industry.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 64%
Freshness 8%

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