Implications - Being bombarded daily with a variety of ads has consumers feeling as though they are being ignored. By rewarding consumers for simply recognizing an ad, companies create a bond and users feel that they are being acknowledged. Companies should consider advertising that recognizes both the customer as well as their product to ensure good business.
Virgin Offers Free Minutes to Read Ads
3,313 clicks in 425 w
More Stats +/-
21 Benefits of Open Source
Playful Romantic Seating
Disney Princess GIFs
Painterly Food Packaging
Bendable Printed Batteries
Virgin Offers Free Minutes To Read Ads
Virgin Mobile USA is planning to give their cell phone users free minutes in exchange for reading advertisements. Subscribers could get up to 75 minutes per month of free calls, as long as they read an equal amount of ads and then respond to them via SMS. Virgin believes that this will be a hit with their target audience of people under 30.