Versace Home Collection
Versace, most famous for high-end couture and ready-to-wear fashion, is top of mind for any person who knows excellence in design and enjoys surrounding themselves in fine things. Versace designs clothing, jewelry, perfumes, home furnishings and other fantastic lifestyle enhancements.
Implications - In a brand-obsessed society, the power of a name in attracting consumers to a given product is invaluable. This gives designer brands the opportunity for expansion into other industries and goods, where they may outsell established competitors based on name recognition alone.