Emotionally Flavored Medicine

The Valerio Loi ‘Human Feelings as Drugs’ Series Evoke

One of the greatest feelings in the world is to be in love, or to feel true hope -- the Valerio Loi ‘Human Feelings as Drugs’ series bottles those emotions. The Italian London-based photography student Valerio Loi imagines the new possibilities of modern medicine.

Each bottle encapsulates these human states: Love, Empathy, Peace, Hope and Joy. The colorful vials provide a description of the consequences of taking each medicine. For example, Peace gives the user, “a state of mental and spiritual serenity and calmness.”

Though these drugs are not a viable or real product, the viewer can definitely take an important message from them: a daily dose of these human feelings could help improve the world in order to make it a better place.

Emotional Medicine
Creating medicine that mimics human emotions as a way to improve well-being and mental health.
Emotional Prescription
Developing personalized prescriptions of emotions to address specific mental health concerns.
Feelings as Therapy
Exploring the use of human emotions as a form of therapy to promote psychological well-being.

Sectors Adopting This

Pharmaceuticals
Exploring the potential for developing emotionally flavored medicines that enhance mental health.
Mental Health
Incorporating emotional medicine into mental health treatments to provide holistic care.
Wellness
Integrating emotions as a therapeutic tool within wellness practices to enhance overall well-being.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 96%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X