Tube is a Switzerland-based brand that upcycles pre-used bicycle tubes for their products, which include belts, iPhone cases, keychains, and USB sticks. Tube was founded by Steve Henseler and Marc Lounis.
The USB Tubes in the gallery above come in storage sizes from 1 GB to 16 GB. The i-Tube, also featured above, is an iPhone cover perfect for environmentally-conscious Apple users.
Old bicycle tubes would ordinarily be transported to a waste incineration plant. So far, Tube products have protected the environment from 3,000 burned tubes!
What Makes This Trend Stand Out
- Upcycled Products
- Opportunity for creating innovative products by repurposing discarded materials like bicycle tubes.
- Eco-friendly Accessories
- Increasing demand for sustainable accessories made from recycled materials.
- Waste Reduction
- Growing trend of finding creative ways to reduce waste and avoid incineration.
Sectors Adopting This
- Fashion Accessories
- Opportunity to disrupt the fashion industry by offering eco-friendly accessories made from upcycled materials like bicycle tubes.
- Technology Accessories
- Potential for innovative tech accessories made from recycled materials such as USB sticks and smartphone cases.
- Waste Management
- Disruption potential in the waste management industry by finding innovative solutions to repurpose discarded materials and reduce waste.
