The US Open Tennis shoe features a blend of the two brands. Its white exterior is made with breathable mesh and leather and is accented with navy blue. The New Balance brand appears on the top of the shoe's tongue, while the iconic Polo Ralph Lauren logo is on the side of the shoe. With hints of neon on the outside and sole of the shoe, this US Open Tennis shoe is pleasantly surprising.
Implications - A simple and powerful way for businesses to appeal to a large audience of consumers is by teaming up with another popular company or organization within the industry. Consumers will be twice as likely to invest in a product that is the result of two popular businesses working together.