The Urban Junket Convertible Tote is Three Bags in One

Combining eco-chic with practicality, this Urban Junket Convertible Tote is literally three bags in one.

Hobo? Sure! Duffel or Satchel? No problem! This Urban Junket Convertible Tote bag gives you its all. Made from recycled plastic bottles, this cute, conventional eco-chic bag is available in indigo, green, chocolate brown, magenta, violet, or orange.  This bag will have every fusion fashion, eco-savvy fashionista feeling ultra fierce.

Implications - With an apparent focus on green initiatives sweeping the world, more and more consumers are looking for products that allow them to cut back on their unnecessary purchases. Creating one bag that is both convertible and multi-purposeful is just one way that a brand can increase their product utility and the likelihood that consumers will consider their product a practical purchase.