Military is another theme pulling this spread through. With long jackets and pocketed shorter jackets the spread is definitely channeling a dark war spy look. The Uniform Essential GQ Japan September 2010 keeps it dark and classic.
Implications - When it comes to menswear editorials, the target audience is both men and women but for differing reasons. Women appreciate the use of attractive, well-dressed men as a standard to hold to the men in their lives, while men look to these editorials as an indicator of the looks and styles that appeal to women. Regardless of the audience, the use of models who fit the 'tall, dark and handsome' profile attracts attention to products.