The Uniform Essential GQ Japan September 2010 spread features suits from classic brands Dolce & Gabbana and Giorgio Armani. The spread focuses on classic cuts, but adds a modern spin.
Military is another theme pulling this spread through. With long jackets and pocketed shorter jackets the spread is definitely channeling a dark war spy look. The Uniform Essential GQ Japan September 2010 keeps it dark and classic.
Implications - When it comes to menswear editorials, the target audience is both men and women but for differing reasons. Women appreciate the use of attractive, well-dressed men as a standard to hold to the men in their lives, while men look to these editorials as an indicator of the looks and styles that appeal to women. Regardless of the audience, the use of models who fit the 'tall, dark and handsome' profile attracts attention to products.
Stats for Dark & Handsome Editorials
Trending: Older & Mild
Research: 6,557 clicks in 301 w
Interest: 4 minutes
Concept: Uniform Essential GQ Japan September 2010
Related: 111 examples / 85 photos
Segment: Males, 18-35
Comparison Set: 40 similar articles, including: recycled hobo-chic menswear, laid-back hipster styles, and foggy menswear ads.
Dark & Handsome Editorials
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