Tweet What You Eat to Lose Weight Through Social Pressure

By: Katherine Vong - Published: Oct 27, 2009 • References: tweetwhatyoueat & dailymail
If you’re constantly scarfing sweets and haven’t been able to find a diet that works (for more than a week, I should add), then it’s time to consider Tweet What You Eat (TWYE). TWYE aims to help women lose weight by having them take responsibility for their actions—social media style.

Tweet What You Eat operates like an online food diary—instead of normal tweets, you just tweet what you eat. It allows you to add your weight, goal weight, and all the foods you shouldn’t eat (so that if you tweet that you’ve eaten something you shouldn’t have, others can harass you about it). Stats for Social Media Diets Trending: Older & Mild
Research: 2,510 clicks in 343 w
Interest: > 3 minutes
Concept: Social Media Diets
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: twitter message boards, real-time powerpoint tweets, and textile tweeters.