George Zimmer Launched 'Generation Tux' to Suit Up Men With Just One Click

By: Cadhla Gray - Sep 18, 2015
References: generationtux & fastcompany
With Generation Y being more and more interested in non-committal, accessible and economical products and services, George Zimmer's 'Generation Tux' tuxedo rentals is a perfect fit.

While the former CEO of Men's Warehouse is approaching his 70s, he is no novice to modern concepts like delivery apps or rent-a-services. Generation Tux piggybacks off of his Uber-like tailor app called zTailors. Generation Tux allows men to order from a range of 17 suits and tuxedos online, with access to zTailors to make any additional necessary adjustments.

While other online tuxedo rentals exist, Zimmer differentiates Generation Tux from the rest in that it has a larger investment and infrastructure base. With more suits and a fast dry-cleaning turnaround, the site will never be out of a certain style. The website itself also boasts additional benefits, like a build-a-tuxedo online mannequin and a method for brides and grooms to check what stage their trusted groomsmen are at in their ordering process.